Programme

Programme

Fit for the Future: Increasing productivity

This year we will be putting productivity at the heart of Drapers Fashion Forum.

As retailers continue to adapt to the changing market and evolving consumer behavior, it has become more and more apparent that increasing productivity in retail has commercial advantages. Retailers are now looking for new ways to further improve efficiency and enhance the customer experience.

Drapers Fashion Forum will look to the future and investigate what the fashion retail landscape will look like in a year, five years or even 10 years: what retailers will be focusing on and investing in; adapting organizational structures; streamlining supply chain and back-end operations; how the store will function alongside digital platforms; how consumers will be shopping and on what platforms; and, ultimately, how retailers can future-proof their business to survive and thrive.

What’s new for 2018?

  • A new theme: increasing productivity
  • Connect with other retailers on the event App

08.00

Refreshments and registration

08:55

WELCOME & INTRODUCTION

Keely Stocker, Editor, Drapers

09:00

Power talk
TBC

09:20

Power talk
THE POWER OF PRODUCTIVITY
TBC Li & Fung

09:40

Debate
STORE SHAKE UP

In this session we get store specific and look at some of the key decisions that need to be made for the stores of the future. These include how may stores are too many and how to improve productivity of your stores? Store leadership and strategy are at the forefront of change but provide an opportunity to converge online and offline and to re-write the rules on in store experience and overall store productivity.

Chaired by:

Keely Stocker, editor, Drapers

Panellists:

Mary Homer, CEO, The White Company
Ben Barnett, CEO, TFG Brands London
Cathy McCabe, CEO, Proximity Insight
Caludia Nappo, Retail Director, LK Bennett
Roger Bannister, Business Development Director, Timico

10:00

Power talk
LEARNING FROM LUXURY: BURBERRY’S TRANSFORMATION
Fred Stierlin, VP Shared Services, Burberry

Customers have never been as demanding as they are today, and their expectations continue to grow rapidly. Brands now need to ensure they keep up with these expectations and provide a service that extends post-sale. Good service is something that resonates within the luxury experience by proving value through after-care and long-term customer loyalty. As Burberry re-position themselves for luxury customers in the ultra-competitive market, Fred uncovers some of the ways iconic luxury brand have set their sights on a new future for their staff. Fred brings significant global multi-functional shared services experience as former VP for Coca-Cola Enterprises Inc. and Coca-Cola European Partners where he designed, built and ran a world-class organisation, spanning across Europe, US and Asia.

10:20

Power talk
START-UP THINKING

Meet Kenyatte, a global brand builder and positive change leader. With 20 years’ experience of strategic planning and action-focused results, his role embodies our theme for this year. In his talk we learn the best ways to drive efficiency and how purpose, values and principles can also drive productivity

Kenyatte Nelson, Chief Customer Officer, Missguided

10:40

Power talk
TBC,
Klarna

11:00

Coffee and Networking

 

WHITE STAGE

Fashion retail leaders will share their top tips across two stages, both focusing on strategies for increasing productivity and growth across different departments. Each stage will explore new restructuring, ideas and prospects for different departments within the core business with 5 minutes set aside to move between rooms

PURPLE STAGE

 

11:30

Debate
ADAPTING TO THE OMNICHANNEL CUSTOMER:

Aligning with the Forum’s theme, this debate will navigate the winning digital-driven strategies that promise to change the way retailers do business delivering on performance. Innovators will reveal the possibilities in different areas of the fashion value chain, exploring new ways to create value through the physical and digital words combined. The group will also explore tech enhancements and how to turn machine tasks into customer-interaction and other processes, blurring the line between technology and creativity.

Panellists:
Ismael Gonzalez i Payà, Senior Retail Director North Europe, Adidas

Nicola Matthews, Retail Director, Pentland Brands

Ryan Llewellyn-Pace, Managing Director (UK&I) Wholesale & Retail at J Barbour & Sons Ltd

Constanza Di Gennaro, CCO, Wolf & Badger

Olga Kutsor, Co-founder & CEO, Mercaux

11:30 Debate
WHAT DOES A FIT FOR PURPOSE SUPPLY CHAIN LOOK LIKE TODAY?

As retailers continue to streamline back end operations to provide a seamless and productive supply chain, alongside customer expectations becoming increasingly high, we look at the different fulfillment options retailers must implement to engage today’s shoppers

Chaired by:
Simon Ratcliffe, Sourcing & Supply Chain Director, FATFACE

Panellists:
Ben Dreyer, Operations Director, Boden

Orla Flynn, Supply Chain Director, Joules

 

12:00

Chat show:
INSIDE HARROD’S: WORLD-CLASS CUSTOMER EXPERIENCE

What do customers want when walking into Harrods?

As an international symbol of luxury and quality, the Harrods’ brand promises a shopping experience like no other. In this session Drapers gains valuable insight with newly appointed Amanda Hill. In this conversation Drapers will be exploring the fundamentals of customer interaction and why it should be a top priority for CEO’s, as well as the steps necessary to redesign the business in a more customer-centric fashion

Amanda Hill, Chief Marketing Officer, Harrods

Chaired by:
Keely Stocker, Editor, Drapers

12:00 Interview
TRIED & TESTED: NEW WAYS OF WORKING

Helen has led a widespread programme of modernisation, developing the product offering and growing the online proposition as part of a multichannel approach. Under Helen’s leadership, investment in retail structures, market-leading IT solutions, and the move to a more agile supply base has set the business up to become fit for the future. Drapers asks what the key pillars in Bonmarche’s turnaround strategy were, and how the changes are starting to take hold

Helen Connolly, CEO Bonmarche

Chaired by:
Editorial, Drapers

12:20

Power talk
AI DRIVEN MERCHANDISING - AVATAR USAGE IN BUYING & QUALITY

Ralph Tucker, Chief Product & Supply Officer, JD Williams/N brown group

12:20

 

12:45

Lunch and networking

13:45

Debate

MAKING SUSTAINABLE DECISIONS & HOW IT WILL HELP YOUR BOTTOM LINE

Fashion is one of the world’s most polluting industries. Its operational model is so unsustainable that by 2030, retailers are expected to see a detrimental impact on profit and margins. In this session, we ask the sustainable questions every retailer should be thinking about, we explore the systemic change that needs to occur as fashion moves from a linear to a circular model. Discovering the right materials to use and how to increase recycling, the session will also explain how and why being more sustainable will increasingly mean a boost to the bottom line.

Chaired by: Drapers Editorial

Panellists:

Anna-Maria Rugarli, Senior Director Responsibility & Sustainability EMEA, VF Corp

Esther Verburg, VP Corporate responsibility, Tommy Hilfiger/PVH Europe

Cora Hilts, Founder & CEO, Reve En Vert

Jack Ostrowski, Co-founder and CEO, Yellow Octopus

13:45 Debate

GOING "GLOBAL" – NEW EXPANSION IDEAS

In alignment with our theme of productivity - international expansion has been high on the agenda for many brands in efforts to accelerate their international presence. This area is not new, but it is entering the next phase of development as brands try to be more locally applicable. As these operations extend to new markets - we ask leading global brand builders for their insights on the lessons learned and how they resonate with markets all over the world. In this session we will also explore the competitive edge this could provide to get ahead.

Chaired by: Drapers Editorial

Panellists:

Damian Hopkins, CEO, Select Licensing
John Scott, International Director, TMLewin
Angela Farrugia, VP, Global Brands
Emmanuel Eribo, CEO, Butterfly Twists

 

14:10

Power talk
HOW RE-PLATFORMING CHANGED ‘EVERYTHINGFIVEPOUNDS’

Marco Zuliani, Co-founder & CIO, Keros Digital

Robert Kulawik, COO Everything5pounds

In this tried and tested session, we hear the story of an online fashion retailer -Everything5pounds, whom were first born from of a chain of discount fashion stores 7 years ago, today they sell 8 million items globally with over 5000 orders a day and are on track to hit 40 million in revenue next year. Keros takes a closer look at the challenges they faced when trying to meet the new demand for flexibility and speed, from the check-out to internationalization and demonstrates how they got there together by re-platforming the business.

14:10 Power talk
DEMAND-LED GROWTH

Daniel Rubin, Founder & Chairman, Dune

Against the backdrop of a very challenging and rapidly changing UK retail climate, we ask Daniel how to do you respond when we still want to see exceptional growth? How do you control costs when many of the areas that will drive the growth (international and ecommerce) need substantial investment from both in people and systems? When management teams continue to have a close focus on efficiency and improving productivity in the domestic market when they are also being asked to get involved in all the challenges of creating an international and dynamic digital business?

14:35

Interview
BUILDING A ‘NEW’ DESIGUAL

Desigual faces 2018 with optimism, progressing its plans to strengthen its presence in the Latin American market, which has grown 18 percent in 2017. In this interview Drapers asks about the three principles driving this transformation including: the brand-consumer relationship, an innovative product offering and unity across retail and communication channels. The principals are meant to reinforce the brand’s principles, including emotion, an unwavering focus on the customer and a quality product. Drapers will also explore some of the opportunities in the LATAM market alongside the relationship with designer Christian Lacroix.

Arantxa Gomez, Retail Director, Desigual

Chaired by:
Drapers, Editorial

14:35 Interview:
RECAPTURING HOBB’S IDENTITY

Drapers speaks to Meg, having worked for some of the biggest brands on the high street she has successfully restructured the Hobbs brand identity. Drapers asks what turnaround tips she used to achieve greater productivity and efficiency and how she successfully re-established, re-acquainted and restructured the brand’s proposition and purpose.

Meg Lustman, CEO Hobbs

Chaired by:
Keely Stocker, Editor, Drapers

 

15:00

Chat show
CULTURE CLUB: HOW BUILDING A CUSTOMER-CENTRIC CULTURE WILL BE THE ULTIMATE COMPETITIVE ADVANTAGE

An employment value proposition is becoming increasingly important, as retailers can no longer rely on just sole heritage. It moves beyond monetary compensation and into experience and knowledge that will follow them throughout their career. What defines your culture and how does this help you be more productive as a business –Drapers asks the group.

Panellists:
Liz Evans, CEO, Oasis-Warehouse
Beth Butterwick, CEO, Karen Millen

Chaired by:
Drapers, Editorial

15:00 Debate
INVEST IN SUCCESS: FUTURE-FITTING THE ORGANISATION

Where should retailers put their money to be more productive?
Against the backdrop of changing consumer spending, there is no doubt that prioritizing investment in the right areas is crucial. Exactly where to save and where to spend will vary from business to business. In this talk we focus on the customer-centric investments retailers should be making.

Chaired by:
Drapers, Editorial

Panellists:
Christen Nils, CFO, Global Fashion Group
Claudia Lambeth, CEO & Founder, Luna Mae London

15:35

Coffee and networking

 

 

16:05

Powertalk
THE EVOLUTION OF SPORTSWEAR: COMPETING IN THE GIANT’S RACE

John Williams, MD UK & IRE, Under Armour

Fitness is everywhere these days, from social influencers to the rise of boutique gyms, but sportswear brands are now having to bring their products out of the gym and into a mainstream lifestyle. In this ever-increasing market, sportswear giants such as Under Armour are looking at new ways to innovate and experiment to differentiate themselves. In this talk, we meet John - with over 20 years in sportswear and a performance-focused approach, Draper’s gains a glimpse of Under Armour’s competitive strategy including the development of his team, product quality, and core competencies.

16:25

Activity

WHAT DOES PRODUCTIVITY MEAN IN RETAIL TODAY?
Peter Wood,
COO, All Saints

Chat show

16:40

REFINING INFRASTRUCTURE: IN A NEW WORLD, FOR A RENEWED FUTURE

From a 600-pound start up to a social media sensation, Just Hype Co-founders Bav & Liam know exactly what it takes to become an influential brand. In this thought provoking chat show, Drapers discovers their ongoing drivers for success, and identifies the new challenges they face in the changing retail world. With an ambitious aim to grow total sales by 70% in 2018, Drapers discusses the productive measures being put in place for a digital and global future.

Liam Green, Co-Founder & Creative Director, Just Hype
Bav Samani, Co-Founder & Director, Just Hype
 

17:00 - 17:30

Networking

Close of conference

 

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