Programme

Programme

Fit for the Future: Increasing productivity

This year we will be putting productivity at the heart of Drapers Fashion Forum.

As retailers continue to adapt to the changing market and evolving consumer behavior, it has become more and more apparent that increasing productivity in retail has commercial advantages. Retailers are now looking for new ways to further improve efficiency and enhance the customer experience.

Drapers Fashion Forum will look to the future and investigate what the fashion retail landscape will look like in a year, five years or even 10 years: what retailers will be focusing on and investing in; adapting organizational structures; streamlining supply chain and back-end operations; how the store will function alongside digital platforms; how consumers will be shopping and on what platforms; and, ultimately, how retailers can future-proof their business to survive and thrive.

What’s new for 2018?

  • A new theme: increasing productivity
  • Davos style 1-2-1 meetings
  • Connect with other retailers on the event App

 

08.00

Refreshments and registration

08:55

WELCOME & INTRODUCTION

Keely Stocker, Editor, Drapers

09:00

Power talk
LEARNING FROM LUXURY: BURBERRY’S TRANSFORMATION
Fred Stierlin,
VP Shared Services, Burberry

Customers have never been as demanding as they are today, and their expectations continue to grow rapidly. Brands now need to ensure they keep up with these expectations and provide a service that extends post-sale. Good service is something that resonates within the luxury experience by proving value through after-care and long-term customer loyalty. As Burberry re-position themselves for luxury customers in the ultra-competitive market, Fred uncovers some of the ways iconic luxury brand have set their sights on a new future. Fred brings significant global multi-functional shared services experience as former VP for Coca-Cola Enterprises Inc. and Coca-Cola European Partners where he designed, built and ran a world-class organisation, spanning across Europe, US and Asia. His talk will expose the deeper insights of your customers including how consumers engage with different brands and why it is as an essential component to creating long-term value

09:20

Power talk

TBC Li & Fung

09:40

PANEL DISCUSSION
STORE SHAKE UP

In this session we get store specific and look at some of the key decisions that need to be made for the stores of the future. These include how may stores are too many and how to improve productivity of your stores? Store leadership and strategy are at the forefront of change but provide an opportunity to converge online and offline and to re-write the rules on in store experience and overall store productivity.

Chaired by:

Keely Stocker, editor, Drapers

Panellists:

Mary Homer, CEO, The White Company
Ben Barnett, CEO, TFG Brands London
Cathy McCabe, CEO, Proximity Insight
Caludia Nappo, Retail Director, LK Bennett

10:00

Power talk

START-UP THINKING

Retail is changing fast and as are consumer behaviors which both are having a revolutionary impact on the industry, encouraging new operational models and mindsets set towards transformation. In this talk we meet Kenyatte, a global brand builder and positive change leader. With 20 years’ experience of strategic planning and action-focused results, his role embodies our theme for this year. In his talk we learn the best way to drive efficiency and how purpose, values and principles can drive productivity

Kenyatte Nelson, Chief Customer Officer, Missguided

10:40

Power talk

TBC, Klarna

11:00

Coffee and networking

 

WHITE STAGE

Fashion retail leaders will share their top tips across three content rooms, all focusing on strategies for increasing productivity and growth across different channels. Revealing business opportunities through debates and talks on innovative ways to restructure and develop the business. Each room will explore new approaches, ideas and prospects with 5 minutes set aside to move between rooms

PURPLE STAGE

1-2-1 Meetings

11:30

Debate

ADAPTING TO THE OMNICHANNEL CUSTOMER:

Aligning with the Forum’s theme, this debate will navigate the winning digital-driven strategies that promise to change the way retailers do business delivering on performance. Innovators will reveal the possibilities in different areas of the fashion value chain, exploring new ways to create value through the physical and digital words combined. The group will also explore tech enhancements and how to turn machine tasks into customer-interaction and other processes, blurring the line between technology and creativity.

Panellists:
Ismael Gonzalez i Payà, Senior Retail Director North Europe, Adidas

Nicola Matthews, Retail Director, Pentland Brands

Ryan Llewellyn-Pace, Managing Director (UK&I) Wholesale & Retail at J Barbour & Sons Ltd

Constanza Di Gennaro, CCO, Wolf & Badger

Olga Kutsor, Co-founder & CEO, Mercaux

11:30 Debate

WHAT DOES A FIT FOR PURPOSE SUPPLY CHAIN LOOK LIKE TODAY?

As retailers continue to streamline back end operations to provide a seamless and productive supply chain, alongside customer expectations becoming increasingly high, we look at the different fulfillment options retailers must implement to engage today’s shoppers as well as how to efficiently manage excess stock

Chaired by:
Simon Ratcliffe, Sourcing & Supply Chain Director, FATFACE

Panellists:
Ben Dreyer, Operations Director, Boden

Orla Flynn, Supply Chain Director, Joules

11:30 – 12:30

12:00

In conversation with Drapers:
INSIDE HARROD’S: LEVERAGING WORD-CLASS CUSTOMER EXPERIENCE

What do customers want when walking into Harrods?

As an international symbol of luxury and quality, the Harrods’ brand promises a shopping experience like no other. In this session Drapers gains valuable insight with newly appointed consumer champion Amanda Hill. In this conversation Drapers will be exploring the fundamentals of customer interaction, as well as the steps necessary to redesign the business in a more customer-centric fashion and to organise it for optimal business outcomes.

Amanda Hill, Chief Marketing Officer, Harrods

Chaired by:
Keely Stocker, Editor, Drapers

12:00 Interview

TRIED & TESTED: AN ONLINE OFFER

Helen Connolly, CEO Bonmarche

Chaired by:
Keely Stocker, editor, Drapers

12:20

Power talk
AI DRIVEN MERCHANDISING - AVATAR USAGE IN BUYING & QUALITY

Ralph Tucker, Chief Product & Supply Officer, JD Williams/N brown group

12:20

Chaired by:
Drapers, Editorial

 

12:45

Lunch and networking

13:45

Debate

MAKING SUSTAINABLE DECISIONS & HOW IT WILL HELP YOUR BOTTOM LINE

Fashion is one of the world’s most polluting industries. Its operational model is so unsustainable that by 2030, retailers are expected to see a detrimental impact on profit and margins. In this session, we ask the sustainable questions every retailer should be thinking about, we explore the systemic change that needs to occur as fashion moves from a linear to a circular model. Discovering the right materials to use and how to increase recycling, the session will also explain how and why being more sustainable will increasingly mean a boost to the bottom line.

Panellists:

Anna-Maria Rugarli, Senior Director Responsibility & Sustainability EMEA, VF Corp

Esther Verburg, VP Corporate responsibility, Tommy Hilfiger/PVH Europe

Cora Hilts, Founder & CEO, Reve En Vert

Jack Ostrowski, Co-founder and CEO, Yellow Octopus

13:45 Debate

GOING "GLOBAL" – NEW EXPANSION IDEAS

In alignment with our theme of productivity - international expansion has been high on the agenda for many brands in efforts to accelerate their international presence. This area is not new, but it is entering the next phase of development as brands try to be more locally applicable. As these operations extend to new markets - we ask leading global brand builders for their insights on the lessons learned and how they resonate with markets all over the world. In this session we will also explore the competitive edge this could provide to get ahead.

Panellists:

Damian Hopkins, International Director, Matalan
John Scott, International Director, TMLewin
Angela Farrugia, VP, Global Brands

13:45 – 14:20

14:10

Power talk

14:10 Power talk

DEMAND-LED GROWTH
Daniel Rubin, Founder & Chairman, Dune

Against the backdrop of a very challenging and rapidly changing UK retail climate, we ask Daniel how to do you respond when we still want to see exceptional growth? How do you control costs when many of the areas that will drive the growth (international and ecommerce) need substantial investment from both in people and systems? When management teams continue to have a close focus on efficiency and improving productivity in the domestic market when they are also being asked to get involved in all the challenges of creating an international and dynamic digital business?

14:35

Interview
BUILDING A ‘NEW’ DESIGUAL

In this introduction we uncover the story behind the “new Desigual” and explore some of the evolutionary concepts involved on their transformative journey and use of creativity

Arantxa Gomez, Retail Director, Desigual

Chaired by:
Drapers, Editorial

14:35 Interview:
Meg Lustman, CEO Hobbs

Chaired by:
Keely Stocker, Editor, Drapers

Workshop event
14:35 – 15:15

15:00

Chat show
CULTURE CLUB

We meet three businesses with very different cultures as they tackle some of the key opportunities concealed within the current workforce structure. We will explore the notion of a flexible and more productive workforce – restructuring to build an agile team. Alongside this we ask: can a global brand really live up to the needs of diverse cultures from Latin America to Eastern Europe all the way to Asia without putting its identity on the line?

Panellists:
Liz Evans, CEO, Oasis-Warehouse
Beth Butterwick, CEO, Karen Millen

15:00 Debate
INVESTING IN SUCCESS

Where should retailers put their money to be more productive? The size of the global apparel business is growing and is expected to generate double digit growth between now and 2020. In this debate the group will discuss segment polarization, global-local brand management, and how they compare in terms of financial approach. Against the backdrop of these trends, global fashion companies will need to develop new patterns for success to grow further, remain successful, or regain lost ground. In this session we find new answers to old questions...

Panellists:
Christen Nils, CFO, Global Fashion Group

15:35

Coffee and networking

 

Activity
15:35 ASK ME ANYTHING

In this Q&A session, we offer a chance to elaborate on any topics from the day so far TBC

16:05

 

16:25

Activity

WHAT DOES PRODUCTIVITY MEAN IN RETAIL TODAY?
Peter Wood,
COO, All Saints

Power talk

16:40

 

17:00 - 17:30

Networking

Close of conference

 

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