Peter Ruis

Industry expert

 Peter Ruis

Peter Ruis

Anthropologie , Managing Director

Peter Ruis is the Managing Director of Anthropologie. He joined in June 2018, to run a standalone division responsible for all international markets outside of North America. Under Ruis’ direction, Anthropologie is set to double its European store count, opening in brand new markets: Spain, The Netherlands, France and Israel, and drive its local product creation to above 50% of the mix. Prior to joining Anthropologie, Ruis was Jigsaw CEO for five years from 2013, driving it back into profit and above £100m of sales. Jigsaw did what no other high street brand dared to do: make a promise to its customers never to discount outside its two end-of-season sales. Creatively, too, Jigsaw stood out against competitors, with subversive campaigns and in 2017 Jigsaw launched at London Fashion Week as the only high street brand. Ruis began his career as a Buyer at Marks & Spencer. After eight years there, he became Head of Product at Ted Baker in 1997; Brand Merchandise Director for Levi Strauss Europe in 2002; Buying Director for Fashion & Beauty at John Lewis in 2005, before being promoted to the Executive Board as Buying and Brand Director in 2010. At John Lewis he helped create the world’s biggest department store ecommerce business, growing to more than £1.2bn. In addition, Ruis masterminded the UK national institution that is the John Lewis Christmas ad. He has acted as a non-executive director at Dunelm plc since 2015.

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