Jack Wills , founder and chief executive
Peter Williams co-founded the fashion and lifestyle brand, Jack Wills Ltd in 1999 when he was 23 years old with Robert Shaw. He is the chief executive officer of the company having stepped away from the position in 2012 but returned in August 2015. During these three years Peter remained closely involved with the business.
In September 2008, Peter and Robert launched a sister brand, Aubin & Wills, which was aimed at graduates, with a slightly older customer age (25yrs and older) to that of Jack Wills.
Peter opened the first Jack Wills store in Salcombe, Devon, in 1999 having graduated from University College London. Peter attended King Edwards School in Edgbaston, Birmingham.