Superdry , Chairman
Peter Williams has spent more than 30 years in a variety of both executive and non-executive positions in consumer-facing businesses spanning retail, leisure, media and consumer products. In the retail sector he has worked in department stores, ecommerce, duty-free, sportswear and fashion multiples, and mail order.
For 13 years up to 2004, Williams was on the board of Selfridges, initially as Chief Financial Officer and then as Chief Executive, during its radical transformation from “Grace Brothers” to one of the world’s leading department stores. Following Selfridges, he was the Chief Executive of Alpha Airports Group plc, which operated duty free retailing and airline catering businesses in 15 countries across the globe.
In his non-executive career Williams played a major role in the growth of the two major international online fashion retailers – at ASOS, he was the Senior Independent Director for eight years during which time the market value of the company grew from £70m to over £4.5bn; and at boohoo he was chairman for five years from the IPO, during which time the market value grew from £560m to £2.2bn.
Now pursuing a portfolio career, Williams is Chairman or non-executive director of a number of consumer-facing businesses both public and privately owned.
Currently in the public arena, Williams is Chairman at Superdry plc, the fashion brand; Chairman at U and I Group PLC, the leading property regeneration company; and Chairman at DP Eurasia, owner of the Domino’s Pizza franchise for Turkey and Russia. In the private arena, Williams is Chairman of Mister Spex, a multichannel eyewear retailer based in Berlin and Sophia Webster, the accessories brand.
He has also served on the boards of Rightmove plc, Cineworld Group plc, Sportech plc, Jaeger, Silverstone, OfficeTeam, Erno Laszlo, the EMI group, Blacks Leisure Group plc, JJB Sports plc, Capital Radio plc, GCap Media plc and the Design Council.