Tom Goodwin

Industry expert

  Tom Goodwin

Tom Goodwin

Zenith Media , executive vice president and head of innovation

Tom Goodwin is the EVP of Innovation at Zenith Media, his role is to understand new technology,
behaviors and platforms and ideate and implement solutions for clients that take advantage of
the new opportunities these make possible. Tom’s focus is leading the innovation and content
wing within Zenith, unleashing the power of emerging platforms, content marketing, influencer
programs, and new media and devices to product robust business results.

An industry provocateur and commentator on the future of marketing and business, he's a
columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age,
Wired, Ad Week, Inc, MediaPost and Digiday.

Voted the #1 Voice in Marketing Globally by LinkedIn (with over 200,000 followers) and the number 2
people in Advertising to follow by Fast Company. Tom is a keynote speaker around the world at
advertising, marketing and business transformation conferences, with appearances in China, Turkey,
Australia, Brazil, India, Spain, Portugal and the UK in the last 12 months alone. Recent presentations have
been to Fox, Starz, Verizon, BMW, Danone, Deutsche Telekom, Nokia and Telefonica.
He is a board member of Wharton Future of Advertising’s program, as well the American Association of
Advertising Agencies Creative Technology committee and sits on the Global Huawei Key Opinion leaders
program.

A passionate futurist and lover of technology, Tom brought the western world’s first QR code based
campaign in 2006, tried the worlds first click to instal mobile ad in 2007, and he featured for many years
on Nokia’s 2020 envisioning program. Tom is a Graduate of Sheffield University, completing a degree in
both Architecture and Structural Engineering, combining his love of the arts and design, with the rational
and measurable. He lives in New York and London

 

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