First Insight, the world’s leading provider of solutions that empower retailers and brands to incorporate the voice of the customer into the design and merchandising of new products, provides the industry’s first and only comprehensive platform enabling Customer-Centric Merchandising for data-driven product decision-making. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers and brands use the First Insight solution to design, select, price, plan, and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover. Customers include over 100 of the world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.