reGAIN app is the First Digital Multi Brand Take Back Program.

The app helps consumers turn unwanted clothes into discount coupons for leading retailers in the UK, helping to divert tonnes of unwanted clothing from going to landfill.

The reGAIN app has partnered with a number of fashion brands and retailers including Superdry, Asics, New Balance, among many others, as well as lifestyle brands and experiences including Expedia,, EVE Sleep, and Gusto. By boxing up their unwanted clothing and shipping them to reGAIN, consumers can earn discount coupons to use online or in store.

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